Golden Beach, Hallandale, Hollywood and Aventura

In today’s competitive Hollywood, Florida real estate market, home sellers deserve the absolute best in terms of property visibility. You really do deserve the most sophisticated marketing plan for your South Florida property. And sophisticated South Florida buyers are targeting Golden Beach, Hallandale, Aventura and Hollywood luxury neighborhoods with pinpoint accuracy. How is this possible?

National Websites & Smart Phone Tools for South Florida Home Buyers

While it’s important for a South Florida real estate agent to provide typical neighborhood information like area maps, easy to use South Florida MLS property search tool, offer neighborhood information and hyper-local market stats on their personal websites, tech-savvy buyers are using even more creative resources to access South Florida neighborhood listings. In addition to my personal South Florida real estate website at BuySouthFlorida.com, a few of the creative ways I make sure your listing is exposed to the masses includes the use of high-traffic national websites, smart phone applications and of course, this South Florida real estate blog.

Creative Hollywood, Hallandale, Aventura, and Golden Beach Property Marketing Strategies

Below are a few strategies and tools used to market your Hollywood, Aventura, Golden Isles or Golden Beach property.

What Do You Expect?

What other creative marketing tools and strategies would you expect to see take place if you were to place your South Florida home on the market?

Supply & Demand Hollywood Florida

In order to assist both Buyers and Sellers in better understanding the South Florida real estate market and precisely Hollywood East including “Hollywood Lakes” I have provided a “Supply and Demand” graph of the past 5 years. The peak of the market was April 2005 when there was hardly any inventory and tons of sales creating what is called a “Sellers Market”, we had approximately as little as 2 months supply of single family homes in both Broward and Miami-Dade Counties.

Condo v.s. Single Family Homes

If we were to graph different areas throughout South Florida they would all look very similar to this graph with the exception of the “Condo Market” which is dramatically different. Although often grouped together the “Condo Market” and the “Single Family Home” market are “Apples and Oranges”. The “Single Family Home” “Waterfront Market” is in much better shape than any other sector of the real estate market. Sellers were in the drivers seat for a very long time but today the Buyers have much of the control due to the abundance of inventory and especially International Buyers that are also taking advantage of the weak dollar.

What Is A Healthy Real Estate Market?

Many of the single family home markets have anywhere from 20 to 50 months supply of inventory and some of the condo markets have up to 90 months supply, depending on the location, price range and even the development. To give you an idea of what is a “Healthy Market”, we need no more than 6 to 12 months supply, below 6 months supply is a “Sellers Market” and above 12 months supply is a “Buyers Market”.

International Influence

I could talk about supply & demand and the whole real estate market forever but let’s all be thankful we are selling and/or owning properties in South Florida (Hollywood, Golden Isles, Aventura and Golden Beach) where we have one of the largest concentration & influence of international Buyers in the US. The Aventura Mall is now one of the top grossing malls in the country mainly due to “International” shoppers. My sales so far this year are up 22% over last year, I contribute this directly to South Florida being the place the world wants to be.

It’s All the Buzz of the Real Estate Experts in South Florida

All the buzz here in the South Florida real estate community is about whether I should attend the Inman Real Estate Connect that takes place in a few weeks in San Francisco. The other day my EWM buddy and South Beach Realtor, Kevin Tomlinson told me I should go. Even my real estate marketing partners at Dakno told me it’s the place to be to learn all the last on Internet marketing strategies and blogging tips. Based on the advice of Brad Carroll with Dakno Marketing, Crystal Coast Real Estate Blogger and Dakno associate Bobby Carroll, Kevin T. and EWM COO Beth Butler - San Francisco here I come!

Lookout Aventura, Hollywood, Hallandale, and Golden Beach Real Estate Markets - I’m Going to Connect!

I look forward to meeting with my peers and learning about the latest and greatest technology and issues in our industry as well as visiting beautiful San Francisco! I already have locked in my place to hear our own Beth Butler of EWM when she speaks at the conference. Plus, this is a great opportunity to connect with many of the top Blogging Realtors throughout the country and bring back many fresh ideas to my real estate markets in Aventura, Golden Beach, Hallandale and Hollywood.

See you in San Francisco!

Scott

Short Sales in South Florida require a lot of patience, time and energy but when all parties collaborate it can be beneficial to all involved. Below is an outline of some basic but imperative steps to follow that have demonstrated to be beneficial for me in overcoming some of the many obstacles short sales present.

South Florida Short Sales - The Sellers side:

1. Be patient, diligent, organized and persistent
2. Whatever you do, do NOT avoid your lender. Be frank with them about your situation
3. Keep open lines of communication with your listing agent and real estate attorney as they will play key roles in moving the process along
4. Gather the following:
   • Last 2 years Tax returns
   • Copies of most recent Bank Statements for all your accounts (3 months to be safe), proof of income and assets
   • Write a Hardship Letter, a letter explaining the reason behind your current financial situation with supporting documents such as medical bills, death certificate, divorce decree, etc.
   • Give your lender authorization to speak with your Realtor and Aventura real estate attorney
5. Execute a sales contract on your South Florida property (Most important part of a short sale)
6. Have your attorney prepare an Estimate of Closing Costs in the form of a HUD 1
7. You are now ready to send a complete package to your lender with all of the above mentioned. (There is no such thing as a pre-approved “short sale”, if there is no sales contract there is nothing to discuss)

Short Sales in South Florida - The Buyers side:

1. Be patient, diligent, organized, persistent and ready to close.
2. Keep open lines of communication with your Realtor and attorney as they will play key roles in moving the process along.
3. Present a clean typed out offer with no financing contingency and with all the required addendum’s. Make the best and strongest offer you can make. Remember there are multi-levels of approvals and conditions are usually required.
4. Have your attorney review the contract and estimated HUD prepared by the Sellers attorney.
5. Have a licensed Home inspector inspect the subject property.
6. Have your Realtor provide a letter outlining your strengths as a Buyer and furnish data concerning current market conditions.

Short Selling A Home In South Florida - Make Sure It’s Complete

It is very important to send a complete package because missing information will delay the processing of your request. Keep in mind that lenders are overwhelmed and they look at thousand of files and will only grasp the packages that look well put together and are likely to close. You have to make a strong case by having your Realtor submit a comparative market analysis including market conditions. Remember Lenders are not in the business to own real estate.

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